So. This is a thing making its way around the science blogosphere:
…you know, this is like one of those commercials for expensive jewelry or perfumes: I watch the whole thing and have NO IDEA what it’s trying to sell me.
If I hadn’t known better, I would have thought that this was for some new brand of cosmetics. (“Erlenmeyer: The New Science of Beauty!”) But no! From the YouTube notes: This video was published by the European Commission for a campaign designed to attract more women to a career in science. The commission said that the video had to “speak their language to get their attention” and that it was intended to be “fun, catchy” and strike a chord with young people. “I would encourage everyone to have a look at the wider campaign and the many videos already online of female researchers talking about their jobs and lives.” The original video was taken down after it received so many negative comments.
…well, they definitely got attention, I’ll give them that. “Speaking their language”, though? Um…speaking as a girl who was into science in middle school and high school and who has become a scientist? No.